An opinion survey , which was undertaken on RusTabak portal in October
2011, showed that tobacco market specialists see the following main reasons for
the success of Donskoy Tabak: aggressive advertising targeting young people
(40.35%), export to unrecognised republics (26.68%), and credit terms for trade
partners (24.95%). Another 2.39% of respondents saw the reason in “dumping”,
while 3.04% chose “all the above”. Only 2.59% attributed the company’s success
to “other business practices”. These disheartening results from a survey of
specialists gives evidence that the picture portrayed by the factory for
investors is very much different from what experts see.
The real situation at the factory is such that its
future is more than uncertain, regardless of whether it is sold now. It remains
to be seen whether a decline will begin under its present owner or whether
growth will continue, but it is quite obvious, that the new owners of Donskoy
Tabak, whoever they are, will inherit a number of unsolved problems and
questionable business practices and thus may eventually see the return on their
investment being different
No comments:
Post a Comment